Upcoming Speaking & Conference Events  

Come see us at an upcoming speaking or conference event. Whether you attend in person, over the web, or over the phone, you'll hear the latest tips, techniques and how-to strategies. Take away indispensable tools and resources. Leave with actionable ideas you can apply immediately.

Says one recent participant:

"I found the session I attended very specific with lots of great ideas. So often when I take 1 hour seminars at conferences they speak at 30,000 feet but you were down to earth and gave real action items. I can't thank you enough for sharing your knowledge and experience."

How to Execute a Lead Generation Campaign that Get Results on a Shoestring Budget
Engaging Sales Reps in Lead Generation to Fill the Pipeline
12 Tips for Implementing Lead Generation Campaigns that Get Results
Managing the Evil of Sales: How to Manage Sales and Grow Your Business
20 Fresh Strategies for Attracting Prospects with the New Media
15 Strategies for Involving SMEs in Training and Increasing Your ROI
Getting to the Real Training Requirements to Deliver Business Success

Lead generation is a critical business growth strategy. You need a demand generation approach that keeps you front and center with your ideal prospects, then draws them in exactly when they're looking for the services you offer.

Such a plan sounds expensive but it doesn't have to be. With minimal investment you can drive the leads you need to fill your pipeline and achieve your growth objective.

Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and discover:

• The shoe string lead generation options available to you right now
• Which lead generation activities deliver the highest return on your investment
• The one thing you can do immediately to increase your results
• Where to spend your time in lead generation and what to drop

Lead generation may seem cost prohibitive but with these strategies, you can start attracting leads immediately.

No lead generation plan in place? Sales reps are one of your best lead generation strategies! Whether it's cold calling, email prospecting, running events, or social networking, they can attract new prospects as part of their regular job.

With a few techniques in place you can find your ideal approach to lead generation, create a campaign plan that gets sellers excited, then watch them jump in eagerly to prospect! And if you don't have any sales reps, you can do it for yourself.

In this session with Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, you'll discover proven techniques to grow your pipeline, including:

• Where to start if you have no lead generation plan in place
• How to determine the lead generation approach that best fits you and leverage it
• How to plan sales rep-centric lead generation campaigns
• What your real objective is in prospecting and how to achieve it
• The leading indicators to measure to know if your prospecting strategy is working
• What to adjust if your lead generation strategy isn't working
• How to motivate sellers to prospect

Leave with fresh how-tos to create campaigns you or your sales reps can implement to attract prospects and fill your pipeline.

So you've run some lead generation campaigns but haven't gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.

Execution can make the difference between a 57% response rate and no responses at all.

From activities, electronic tools, set-up, and follow-up, your success is in the details. We'll talk about why specific activities aren't getting responses and how you can tweak them. We'll look at the tools you need to better manage campaign execution and lead follow up, and how to set up your campaign for easier execution.

Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and discover how to:

• Turn "no thank you" replies into opportunities
  
• Design an execution project plan that won't slip
  
• Refine your emails for higher response rates
  
• Identify leads, see click-throughs and track results with less effort
  
• Get accurate lists - including email addresses
  
• Turn social networking comments into leads
  
• Use events to demonstrate your expertise and attract leads
  
• Choose the best tools for web-based lead generation
  
• Identify people on your staff who can pick up the slack

Bring your emails, cold call scripts or other lead generation content and we can discuss them, too!

An efficient sales organization is necessary to realize your business' full potential. But how do you motivate and manage this different breed of people? How do you establish an effective sales process? While you may want to abdicate the role out of frustration, you can be an effective sales manager.

Take the mystery out of establishing and running your sales department by focusing on two core areas: people and sales process management.

Join sales strategy expert Kendra Lee and discover how to establish a sales organization that generates the results your business needs to expand your customer base, ensure customer loyalty, and grow revenue.

• People management
  • How to establish a compensation plan that changes seller behavior
  • What to measure and manage - what to ignore
  • Developing a personalized management style
• Sales process management
  • 3 tips to streamline your sales process
  • 2 proven approaches to use ROI needs analysis to set up your close
  • 5 techniques for better proposals

Bring your sales compensation plan, sales process, and a recent new client proposal and we'll enhance them together. Leave with new strategies and tools to manage your sales organization starting the next day.

There have never been more strategies for generating new leads, from email to social media and beyond. The secret is in how to choose the ones that'll work for you, then combine them to attract qualified prospects who want to work with you.

Join prospect attraction expert Kendra Lee and discover 20 fresh strategies to optimize your lead generation, leverage the latest technologies and fill your pipeline! Discover how to:

• Combine email and social media to increase responses
• Use Twitter, Facebook and LinkedIn to generate leads
• Leverage customer knowledge to get personal with prospects
• Make offers prospects can't refuse - without writing anything
• Engage manufacturers - at no cost
• Choose lead generation activities that will deliver the highest ROI

Effectively engaging Subject Matter Experts (SMEs) in development and delivery speeds development time, ensures content hits the mark, and elevates the adoption rate. But involving these elusive experts isn't always easy and without them, your program can quickly derail.

Break past the roadblocks of involving SMEs with 15 proven strategies for engaging even the toughest experts in development and delivery.

In this session you'll discover:

• The best places to engage SMEs to increase the effectiveness of your program
• Which SMEs you should involve to get the highest return on the overall program
• How to get SMEs to come to you to participate
• Indicators of potential pitfalls once SMEs are engaged
• Strategies to keep SMEs on track
• What to do when a SME isn't really an expert
• How to keep SMEs involved into reinforcement

Registration link: http://www.trainingconference.com

How quickly are you able to determine training requirements? Do executive sponsors provide you the information you need to design an effective program? Are you able to move beyond learning objectives to uncover why a training program is critical to the business so you can make valued recommendations?

By refining your critical questioning skills you can ensure you ask the right people the right questions to elicit key information in concise conversations. Effective requirements gathering builds credibility with executive sponsors, ensures you're focused on the right program, and supports specific business objectives, but how does that work?

Your efficient and thorough requirements gathering means less time wasted for everyone and results in fewer misunderstandings, faster development, and greater training success overall. In this session you will:

• Discover the 6 secrets to successful requirements gathering.
• Identify the 4 questions to ask to uncover hidden requirements your sponsor may not know they have.
• Watch the speaker model an effective requirements gathering meeting using a member of the audience.
• Practice new requirements gathering techniques on your own and determine which ones will work for you.
• Examine what feels comfortable, and what does not, then make your own adjustments with coaching from the speaker.

Registration link: http://www.trainingconference.com