Capture Your Audience’s Attention From the Beginning
Leads are the lifeblood of any organization. Including yours.
Do you know how to find them? Then, do you know how to keep them engaged?
You need to be top of mind when prospects are ready to buy. Robust lead generation techniques must offer the content and solutions for where prospects are in their Buyer’s Journey. It is a blend of strategy, data, and timing. We’ll take the mystery out of how to do lead generation right. Our marketing coaching helps you identify the prospects who are looking for your services, introduce them to your brand, provide content applicable to their stage in the Buyer’s Journey, and be front and center when they are ready to buy.
Let a Marketing Coach Help Fill Your Pipeline
Many companies struggle with lead generation and lose out on sales opportunities. It is usually because they don’t understand the process of generating leads that are ideal for their type of business. KLA’s B2B marketing coaching program helps you find qualified prospects and stay front and center with them until they are ready to engage. Generating a steady flow of quality leads on a continual basis provides the key to finding and converting leads for growth over time.
Talk with an expertDo it yourself, or have us run it?
Marketing coaching is for teams who want to build and run their own marketing with an expert at their side. If you would rather have KLA Group run your whole funnel, explore Revenue Engine Services.
B2B Lead Generation Involves an Ever-Flowing Process
Successful lead generation in today’s competitive digital marketing space cannot be a set-it-and-forget-it approach. Although automation does offer benefits of scale and agility, your business needs to implement a consistent strategy of educating people on how to solve their problems, showing the value you provide, and closing the sale. Once you start, stopping will only hurt you. Don’t miss an opportunity for more business just because you don’t have a lead generation strategy in place.
Benefits of a KLA Marketing Coach
1. Consistent Marketing
Once you know how to do it, you will launch a consistent marketing plan to collect leads, convert clients, and create fans.
2. Increase Recognition in Your Market
The right mix of message and activities builds awareness, interest, and trust, making you a thought leader prospects turn to.
3. More Marketing Qualified Leads
With the right marketing activities targeting the right contacts, you will generate more MQLs.
4. More Revenue
Effective marketing keeps you front and center and builds a steady sales funnel that drives revenue opportunities. Your coach shows you how.
What To Expect With KLA Marketing Coaching
We’ll create a personalized coaching program to find your ideal clients. A successful marketing plan includes multiple activities that keep you in front of your target market. When you work with a KLA marketing coach, you’ll craft the lead generation strategy you need to grow your sales funnel.
Improve Your Marketing ROI
With a marketing coach, you focus on actions that will lead to increased recognition in your target market, more marketing qualified leads, and ultimately more revenue. You will:
- Create a customized, targeted marketing plan to attract and convert more leads
- Build a content strategy, including AEO and SEO
- Craft marketing messages for lead generating activities
- Write lead generation and nurture campaigns
- Consider email, LinkedIn, web, events, and PPC activities
- Set up your marketing automation for campaign execution
- Analyze campaign results and Google Analytics
This program uses a combination of:
- An expert marketing coach with lead generation experience aligned with your role and goals
- Every other week, weekly, or monthly virtual coaching sessions
- Assignments between sessions
- Feedback, practice, and recommendations
- Marketing resources and tools that align with your coaching focus
Who Needs a Marketing Coach?
Marketers
You may have a Marketing team member who needs coaching in specific areas to take your lead generation to the next level. We’ll step in to help fill the training and strategy gaps to ensure that your lead generation process and your Marketing team member are productive and successful.
Business Owners
Sometimes marketing is another hat business owners need to wear. Finding ways to move your strategies forward with the time you have to dedicate to marketing is our specialty. We’ll coach you on what is possible and the tools and media to accomplish your goals, all the while ensuring you have energy to dedicate to other parts of your business.
How To Get Started With Our Marketing Coaching Program
We talk!
We’ll talk, just talk. You can share your vision for where you are today and where you feel you need guidance. No stress, no obligation.
We recommend.
We’ll share the digital marketing strategies you need to achieve your growth goals and how a coach can guide you.
Meet your coach.
You meet your marketing coach in a kickoff call. This ensures everyone is on the same page about your coaching goals and first steps.
We begin.
We start with your marketing objectives and what you need to know to accomplish them. We adjust as your objectives evolve to keep you on track.
Marketing Coaching Program Testimonials
With KLA’s training, marketing strategy, outsourced sales management, and HubSpot implementation guidance, we’ve completely transformed our admissions process. We’ve implemented a structured sales pipeline, improved our lead follow-up, and optimized HubSpot to track everything. The result? Our enrollment is on track to grow by 75 students in one year, something we haven’t accomplished in 15 years. We’re finally converting leads consistently and hitting the goals we’ve always aimed for.
My role in our organization moved from client facing to prospect development. Although I understood the basics of marketing, I needed help creating a cohesive marketing plan that I had time to implement. My coach helped me build processes and focus on the things that got results. Now we have a strategy that resonates with decision makers in our service area.
For many years, word of mouth and basic sales efforts were enough to keep our pipeline full. I always thought marketing strategy was a nice to have. My KLA coach helped me put a robust strategy in place, do it effectively, and plan an MQL follow-up approach my team could handle.
With your coaching we finally have a marketing plan to break into two new states. We’ve launched our first campaigns, have two webinars planned, set up paid ads, and our sales rep is following up on marketing qualified leads. Success!
Marketing Coaching Resources
The B2B Lead Generation System
If you are feeling overwhelmed creating one, read this blog.
Learn how to generate B2B leads12 Steps to Create Marketing Messages
Use this worksheet to inspire action with clear powerful writing.
Download the 12 stepsYour Lead Generation Stinks. Do You Want To Know Why?
Uncover common lead generation mistakes and how to fix them.
Watch top lead gen mistakesFrequently Asked Questions
What is marketing coaching?
Marketing coaching is a program where a KLA Group marketing coach guides you to build and run your own marketing plan. You learn lead generation strategy, messaging, campaigns, and automation through sessions, assignments, and feedback.
Who is marketing coaching for?
Marketing coaching is for marketers and business owners who want to run their own marketing with expert guidance, rather than have an agency do it for them.
How often are coaching sessions?
Coaching sessions are virtual and can be weekly, every other week, or monthly, with assignments between sessions.
What is the difference between marketing coaching and Revenue Engine Services?
With marketing coaching, your team does the work with a KLA Group coach guiding you. With Revenue Engine Services, KLA Group runs your funnel for you with a Dedicated Marketing Expert.
How much does marketing coaching cost?
Marketing Coaching starts at $1,350 per month.
What will I learn in the marketing coaching program?
You will learn to create a targeted marketing plan, build a content strategy, craft marketing messages, write lead generation and nurture campaigns, set up marketing automation, and analyze campaign results.