Digital Marketing Gets Your Services in Front of Prospects
Digital marketing brings new prospects into your sales funnel and moves them toward a conversation with your Sales team.
Digital marketing combines a diverse set of activities to bring new prospects into your sales funnel and move them through their Buyer’s Journey. You strategically use multiple channels to engage your target market, amplify your brand, and attract qualified leads.
You Can’t Afford To Sit Back and Wait for Leads
Relying on referrals alone makes growth hard to plan.
You have focused on growing your business through referrals. Peers and clients pass along opportunities, but you’re not able to scale. Uncertainty about when the next referral will arrive means you can’t plan for growth.
While you rely on community buzz and wait for contacts to share leads, your competitors are busy promoting their services and being found by prospects outside their network. Using coordinated digital marketing strategies, they capture an ever-increasing share of the market.
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Get Seen. Get Heard. Get Traction.
Three monthly programs. Each one runs your whole funnel. Pick how much of it you want KLA Group to own.
Get Seen
Market intentionallyGet Heard
Sell consistentlyGet Traction
Optimize effectivelyGet found: search, AI answers, and LinkedIn at a steady pace, with the human layer on top.
- A Dedicated Marketing Expert, a plan, and a monthly review
- Monthly AEO, local search, and SEO
- Blogs and landing pages built to be found
- Marketing emails and LinkedIn company page posts
- A case study
- Your brand voice, reviewed by a person
- A quarterly leadership session on sales and marketing strategy
- HubSpot setup for included campaigns
Start conversations: Tier 1 plus the campaigns that turn attention into conversations.
- A sales funnel
- A 30-day sales sequence
- A client campaign, such as a Google reviews campaign
- Sales enablement content
- A leadership voice on LinkedIn
- More case studies
- A sales funnel diagnostic
- Schema markup on your service pages
- More strategy time
Accelerate pipeline: Tier 2 plus the tools your Sales team needs to turn conversations into revenue.
- More client campaigns
- Pipeline metrics added to your monthly review
- Sales funnels with nurture campaigns
- HubSpot lead handoff, so reps know when a lead is ready
- More sales sequences
- More sales conversation content
- More frequent sales funnel diagnostics
- More case studies
- More leadership LinkedIn posts
The software does the work. KLA Group makes it worth paying for.
What every tier comes with
Every tier includes the same four things.
Every tier includes everything in the tier before it. Scope is set in your plan and reviewed each quarter.
Compare What Each Tier Includes
Each tier includes everything in the tier before it, and higher tiers include more of each deliverable.
Filled dots show how much of each deliverable your tier includes. Exact quantities are set in your plan.
| What you get | Foundation | Growth | Full engine |
|---|---|---|---|
| Your Team & Strategy (included in every tier) | |||
| Dedicated Marketing Expert: one person accountable for your plan and your results | Included | Included | Included |
| Strategy meetings | |||
| Planning cadence | Quarterly plan | Quarterly plan | Quarterly plan |
| AEO & SEO strategy: topic clusters, content plan and messaging, keyword and question analysis, positioned to be found in AI search | Included | Included | Included |
| Content in your brand voice, reviewed by a person before it publishes | Included | Included | Included |
| Metrics dashboard and monthly review | Get Seen metrics | + Get Heard metrics | + Get Traction metrics |
| AEO audit: AI search visibility audit with findings call; fixes are worked through your tier’s quantities | Annual analysis | Semi-annual analysis | Semi-annual analysis |
| Get Seen: awareness (top of funnel) | |||
| Blogs / landing pages | |||
| LinkedIn accounts managed | Company page | Company page + 1 leadership profile | Company page + 1 leadership profile |
| LinkedIn posts | |||
| LinkedIn & email newsletter | Quarterly | Every other month | Monthly |
| Google Business Profile posts | |||
| AEO Q&A or city pages | |||
| Technical SEO: monthly audit and prioritized fixes | |||
| Keyword and AEO Q&A optimization for existing pages | |||
| Schema markup | On new pages | On new pages + service pages | On new pages + service pages |
| Get Heard: engagement (middle of funnel) | |||
| Case studies | |||
| Marketing emails | |||
| Nurture campaign: 6 months, 1 email per month, written as two 3-email series | Not included | Not included | |
| High value offer sales funnel: content asset, promo, delivery and follow-up campaign and workflow, sales call guide | Not included | ||
| Sales sequence: 30 days, 5 emails plus rep tasks | Not included | ||
| Client campaigns | Not included | ||
| HubSpot setup for included campaigns, sequences, and funnels | Included | Included | Included |
| Get Traction: conversion (bottom of funnel) | |||
| Quarterly leadership meeting: sales and marketing strategy as it relates to the business | Quarterly | Quarterly | Quarterly |
| Website sales funnel diagnostic: confirm funnels are in place and catch gaps in workflows | Not included | ||
| Sales and Marketing alignment meeting, 30 minutes | |||
| Sales enablement, conversation, and collateral content: 2 pages, such as objection guides and battle cards | Not included | ||
| HubSpot lead handoff: lead status setup and rep alert (client must use HubSpot) | Not included | Not included | Included |
| Sales coaching and training (includes CRM adoption and revenue attribution) | Add-on | Add-on | Add-on |
| Sales evaluations | Add-on | Add-on | Add-on |
Add-Ons for Any Tier
Add-ons are projects and programs you can add to any tier when you need more.
Sales funnel
An additional high value offer funnel: content asset, promo campaign, delivery and follow-up workflow, and sales call guide.
Sales coaching and training
Weekly or every-other-week coaching for reps and sales leaders, plus structured training programs. Includes CRM adoption and revenue attribution.
Additional AEO audits
Add additional full AI search visibility audits with a findings call and prioritized fixes. Every tier includes an annual or semi-annual audit.
HubSpot block of hours
Prepaid hours for builds, reporting, cleanup, and training.
HubSpot onboarding
Marketing or Sales Hub setup with two one-hour training sessions for your team.
Web development and redesign
Site builds, page development, and redesigns.
More add-ons for each service are listed on that service’s page.
KLA Group Marketing Services
KLA Group offers eight marketing services for B2B companies.
Each service below is part of Revenue Engine Services, available as an add-on to any tier, or offered on its own. Explore each one to see how it works.
Fractional Chief Marketing Officer (CMO)
Get the strategic and leadership benefits of a CMO without the cost or risks of a full-time hire. A Dedicated Marketing Expert comes with every tier.
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AEO & SEO Services
Capture qualified prospects who are researching your solutions right now on AI and traditional search engines.
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Content & LinkedIn Marketing
Blogs, landing pages, case studies, and LinkedIn posts in your brand voice, reviewed by a person before they publish.
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Email & Nurture Campaigns
Marketing emails, nurture campaigns, sales sequences, and client campaigns that turn attention into conversations.
Explore nowSales Funnels & Enablement
High value offer funnels, sales enablement content, and HubSpot lead handoff that help Sales convert conversations into revenue.
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Website Design & Development
Attract new clients with a website refresh that enables AI and search discovery, engages users, and compels qualified leads to contact you.
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Marketing Coaching
You take the lead with an expert marketing coach who guides and mentors you to create your marketing strategy, design campaigns and content, and implement your plan.
Explore nowHubSpot Implementation & Support
As a HubSpot Gold Partner, we set up, onboard, and support the HubSpot portal that runs your campaigns and lead handoff.
Explore nowDigital Marketing Consulting Services Adapt to Achieve Your Goals
The most successful B2B companies use a flexible marketing strategy built on several approaches, not one.
Rigid, one-size-fits-all approaches to marketing are long gone. Today, the most successful businesses are strategic, flexible, and active, using multiple approaches. These companies rely on experts who identify the most effective digital marketing activities and create a cohesive strategy.
KLA’s Revenue Generating System is a comprehensive approach that puts you in front of your target market, captures leads, and nurtures them until they’re ready to engage. Just like the IT company we helped increase their online visibility and, with the help of our sales training and coaching, close new prospect opportunities and upsell clients. They had been struggling to find their audience and, once we started working with them, they were on the first page of Google search.
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Attract New Business With Our Digital Marketing Solutions
KLA Group is a full-service digital marketing agency. We’re here to support you with Do It For You marketing, Do It With You marketing, and coaching services.
Do It For You
Our expert staff will define your marketing strategy, manage your SEO, create your lead generation campaigns, and implement it all so you can keep working on your business knowing we’re working toward your goals right along with you.
See the tiersDo It With You
Content, email, SEO, and web design require multiple skillsets. No matter how talented an in-house marketing person is, they can’t do it all on their own. That’s where we step in. We collaborate with your Marketing team, filling any existing gaps so you can get more leads that convert.
How To Get Started With Our Digital Marketing Services
Getting started with KLA Group takes four steps.
We talk!
We’ll talk, just talk. You can share your vision for a sales and marketing strategy that brings you more revenue. No stress, no obligation.
We recommend
We’ll recommend the Revenue Engine Services tier and any add-ons you need to achieve your growth goals and fill your funnel fast.
Meet your team
Your team meets our team in a kickoff call. This ensures everyone is on the same page about our objectives and how we’re going to achieve your vision.
We implement
From marketing to sales, we’ve got you covered. We develop a strategy and execute it. We then evaluate and make adjustments to keep you on track.
We’re Not a Fit If…
KLA Group is not the right fit for every company.
At KLA Group, we believe in working with B2B business owners who are ready to Get Seen, Get Heard, and Get Traction through strategic, long-term revenue generation. If you’re here, you’re likely serious about growing your business. But not every company is the right fit to work with us.
Need Instant Leads
If your expectation is a flood of leads next week without putting in the work to build a consistent revenue generation system, we’re not the team for you. We build systems that deliver sustainable growth, not band-aid tactics or one-off fixes. If you’re chasing quick wins without investing in strategy, you’ll be frustrated here.
Constant Oversight
We’re collaborative, not transactional. Our best clients bring their deep business knowledge and trust us to bring our sales and marketing expertise. If you need constant hand-holding or daily updates to feel secure, we won’t be productive together. Results take time and trust.
Budget Mismatch
If a monthly investment in marketing support feels too expensive, or if you question every invoice rather than evaluating ROI, you won’t get the outcomes you want. Our clients understand that strategic marketing and sales training are investments that fuel measurable growth.
Ignore The Process
We’ve been building revenue engines since 1995. Our systems work, but only if you use them. If you’re looking to cherry-pick tactics, ignore guidance, or just try a few things, it’s going to fall flat. You must be willing to commit, implement, and iterate.
Here’s What Our Clients Are Saying
Clients see more leads, more visibility, and a more efficient team.
As we set up the new website, we added the capability for clients to make support requests directly from the site. We now receive a lot of client requests via the website. It has improved our client support process and client satisfaction and made the team more efficient. I didn’t think much about it when we did it, but what a significant process improvement it’s been.
Before we started working with KLA Group, nobody was following us. Now, with KLA’s marketing and lead generation solutions, people are watching. Everything from selling to hiring is easier because people know who we are, follow us, and hear such great things about us. That’s great for our company and fun!
We have had more Contact-Us-form-fill leads in the past 6 months than ever before in all our years in business.
Very pleased with the social posts. Really reflect our image and brand. Graphics are great. Content is good.
Digital Marketing Services Resources
5 Ways To Convert Marketing Leads to Sales Opportunities
Overcome lead conversion challenges and turn MQLs into SQLs
Convert more leadsYour Lead Generation Stinks. Do You Want To Know Why?
Figure out why your lead generation isn’t working and what you can do about it
Watch the webinarFrequently Asked Questions
What are Revenue Engine Services?
Revenue Engine Services are KLA Group’s three monthly digital marketing programs: Foundation, Growth, and Full engine. Each program runs your whole funnel, and each tier includes everything in the tier before it.
What is the difference between Foundation, Growth, and Full engine?
Each tier adds a funnel stage. Foundation helps you get found in search, AI answers, and LinkedIn. Growth adds the campaigns that turn attention into conversations. Full engine adds the tools your Sales team needs to turn conversations into revenue.
Which tier do most B2B companies start with?
Most KLA Group clients start with Growth. It adds a sales funnel, a sales sequence, a client campaign, sales enablement content, a leadership voice on LinkedIn, and a sales funnel diagnostic.
What comes with every tier?
Every tier comes with a Dedicated Marketing Expert who owns your number, strategy decided with you, a person who reviews everything before it publishes, and one dashboard with one review a month.
How much do Revenue Engine Services cost?
Pricing for each tier and add-on is listed on the KLA Group pricing page. Ad spend, software licenses, and third-party fees are billed separately.
Can I add services to my tier?
Yes. Add-ons such as sales funnels, sales coaching, AEO visibility sprints, HubSpot onboarding, and web development can be layered onto any tier.
What kinds of companies does KLA Group work with?
KLA Group works with B2B business owners who are ready to build a long-term revenue generation system. We have been building revenue engines since 1995.