The Sales Magnet by Kendra Lee

Lead Generation is Hard

Cold calling is no fun. The results are often depressing. But you don’t know how to cold call differently – except maybe to send emails and do more research on LinkedIn.

Lead generation is hard. If you’re in marketing, you’re expected to generate new leads for salespeople, but there is constant competition for prospects’ attention. You’re doing digital marketing activities and running email nurturing campaigns, but not getting the results you need. Knowing which strategies to choose is difficult.

You need a strategy that will bring prospects clamoring to work with you. That strategy includes a combination of prospect attraction strategies that contacts will notice, with quality content, delivered in a way that fits them. It moves beyond email and cold calling. It incorporates Personal, Digital and Collaborative Attraction Strategies.

Get the Book to Change Your Approach

Find The Best Lead Generation Strategies For You

Kendra Lee wrote The Sales Magnet to show you how you can use prospect attraction to fill your sales pipeline to overflowing.

Here’s what you’ll find in the book:

• A blueprint for creating a steady flow of new opportunities – all designed with salespeople in mind
• 14 proven Prospect Attraction Strategies you can choose from to find prospects who’re interested in working with you
• Guidelines on how to get the best results from your lead generation efforts
• Instruction on how to combine attraction strategies into a B2B Lead Generation System to be visible until your prospects are ready to engage with you

Lead Generation Tools

This book is chock full of tools and examples:

• Specific examples to execute your lead generation differently and more effectively
• Tips and tricks for each Prospect Attraction Strategy
• When your target market is immune, 10 ways to adjust your approach and increase response rates
• The Sales Magnet Tool Kit, a resource library of tools to cut hours off your planning time, enabling you to put these ideas into practice right away.

The Sales Magnet Testimonials

Finally a book on getting new prospects into your pipeline that tells you not only what to do but HOW to do it. Kendra Lee’s The Sales Magnet is a must read for everyone tired of endless cold calls, poor results, and sleepless nights.

– John Doerr, Co-Founder and Strategic Advisor, RAIN Group Best Selling Author of Rainmaking Conversations

The one thing you need for success in sales is a pipeline full of qualified prospects. In this book you will learn how to get off the cold call treadmill and actually ATTRACT prospects to you.

– Jeb Blount, CEO of SalesGravy.com and author of Fanatical Prospecting

Selling Against the Goal Resources

The Sales Magnet book

All the strategies to get more customers without cold calling

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The Sales Magnet Tool Kit

The tools listed in the book to attract more qualified prospects

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