Attention Is Only Worth Something When Sales Can Convert It
Most B2B companies have a gap between Marketing and Sales. Marketing generates interest, then leads sit in the CRM with no clear next step. Reps don’t know which leads are ready. Stalled opportunities go quiet. Happy clients never hear about the other services you offer.
Sales Funnels & Enablement closes that gap. We build the offers, campaigns, content, and HubSpot handoff that help your Sales team turn conversations into revenue.
Talk with an expert
What Sales Funnels & Enablement Includes
High Value Offer Funnels
A content asset your buyers want, the promo campaign that gets it in front of them, the delivery and follow-up workflow, and a sales call guide for your reps.
Website Sales Funnel Diagnostic
We confirm your funnels are in place and catch gaps in your workflows before they cost you leads.
Sales and Marketing Alignment
Short, focused alignment meetings keep both teams working the same plan, the same leads, and the same goals.
Sales Enablement Content
Objection guides, battle cards, and collateral your reps can use in the conversations that decide the deal.
Client Campaigns
Campaigns for your current clients and past prospects that bring them back into a conversation with your Sales team. Growth includes one, and Full engine includes more.
HubSpot Lead Handoff
Lead status setup and rep alerts, so reps know when a lead is ready. Requires that you use HubSpot.
How Much Each Tier Includes
Foundation includes a quarterly leadership meeting on sales and marketing strategy. Growth adds a high value offer funnel and an annual sales funnel diagnostic. Full engine equips Sales with everything below.
| What you get | Foundation | Growth | Full engine |
|---|---|---|---|
| Get Heard: engagement (middle of funnel) | |||
| High value offer sales funnel: content asset, promo, delivery and follow-up campaign and workflow, sales call guide | Not included | ||
| Sales sequence: 30 days, 5 emails plus rep tasks | Not included | ||
| Client campaigns | Not included | ||
| Get Traction: conversion (bottom of funnel) | |||
| Quarterly leadership meeting: sales and marketing strategy as it relates to the business | Quarterly | Quarterly | Quarterly |
| Website sales funnel diagnostic: confirm funnels are in place and catch gaps in workflows | Not included | ||
| Sales and Marketing alignment meeting, 30 minutes | |||
| Sales enablement, conversation, and collateral content: 2 pages, such as objection guides and battle cards | Not included | ||
| HubSpot lead handoff: lead status setup and rep alert (client must use HubSpot) | Not included | Not included | Included |
| Sales coaching and training (includes CRM adoption and revenue attribution) | Add-on | Add-on | Add-on |
| Sales evaluations | Add-on | Add-on | Add-on |
Add-Ons That Strengthen Your Sales Team
Need another funnel, or want your reps coached on how to use them? Add these to any tier.
Sales funnel
An additional high value offer funnel: content asset, promo campaign, delivery and follow-up workflow, and sales call guide.
Funnel upgrade
Move a sales funnel’s offer to your own assessment, audit, or a simple quiz.
Sales coaching and training
Weekly or every-other-week coaching for reps and sales leaders, plus structured training programs. Includes CRM adoption and revenue attribution.
Sales evaluations
Assessment of individual reps and the team against the sales process, with recommendations.
CRM sales sequences and task automation
Sales sequences and task automation built in your CRM, beyond the sequences included in your tier.
New HubSpot workflows and automation
New workflows and automation built in HubSpot, such as lifecycle stage setup.
Part of Revenue Engine Services
Sales Funnels & Enablement is Get Traction, the bottom of your funnel. Full engine includes the most: sales funnels with nurture campaigns, more frequent sales funnel diagnostics, and HubSpot lead handoff.
Who Needs Sales Funnels & Enablement?
Companies With Leads That Go Nowhere
If marketing is generating interest but Sales isn’t converting it, the problem is the handoff, not the volume.
Sales Teams Without the Right Tools
Reps who have to build their own follow-up, objection answers, and talk tracks spend less time selling.
Businesses With an Untapped Client Base
Your current clients and past prospects already know you. The right campaign brings them back to the table.
How To Get Started With Sales Funnels & Enablement
We talk!
We’ll talk, just talk. Share where leads stall today and where you want your pipeline to be. No stress, no obligation.
We recommend
We’ll recommend the tier and add-ons that close the gaps between Marketing and Sales.
Meet your team
Your team meets our team in a kickoff call, including the sales leaders who will use what we build.
We implement
We build your funnels, campaigns, and HubSpot handoff, then review results with you and adjust.
Here’s What Our Clients Are Saying
The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.
2 of 3 our sales in January came from marketing web forms that resulted in an additional $9K monthly recurring revenue.
Frequently Asked Questions
What is a high value offer sales funnel?
A high value offer sales funnel is a complete campaign built around a content asset your buyers want. It includes the asset, a promo campaign, the delivery and follow-up workflow, and a sales call guide for your reps.
What is sales enablement content?
Sales enablement content is collateral your reps use in sales conversations, such as objection guides and battle cards. It is included in the Growth and Full engine tiers.
What is HubSpot lead handoff?
HubSpot lead handoff is lead status setup and rep alerts, so your reps know when a lead is ready. It is included in Full engine and requires that you use HubSpot.
What is a website sales funnel diagnostic?
A website sales funnel diagnostic confirms your funnels are in place and catches gaps in your workflows. Growth includes one a year, and Full engine includes two.
Which tiers include client campaigns?
Client campaigns are included in Growth and Full engine. Growth includes one, such as a Google reviews campaign, and Full engine includes more.
Can I add more sales funnels to my tier?
Yes. Additional sales funnels are available as an add-on to any tier.
Does KLA Group offer sales coaching?
Yes. Sales coaching and training, which includes CRM adoption and revenue attribution, is available as an add-on to any tier.