Captivate and Convert Your Target Market
Our email and nurture campaigns keep you present in your prospects’ lives. You send memorable, useful content on a regular basis, and the right follow-up reaches each prospect at the right stage. This steady, but not spammy, presence in their inbox gets you in front of prospects’ needs. They see your solutions as the answer to their problems. Instead of turning to a Google search, your prospects book a meeting with you.
Prospects Are Looking for a Reason To Delete Your Emails
There are countless reasons people delete your B2B email marketing, or worse, mark the message as spam. Boring, vague subject lines. Overtly salesy emails. Poorly written content. Sending multiple emails within a few days. Without expert guidance to sidestep these issues, you give prospects permission to ignore you.
Talk with an expertEmail Campaigns That Turn Attention Into Conversations
Every tier includes marketing emails. Growth adds a sales sequence and a client campaign, and Full engine adds nurture campaigns that move a prospect from interested to ready to talk.
Marketing Emails
Useful, on-brand emails that keep you top of mind with your whole list.
Nurture Campaigns
Six months of follow-up, written as two email series, that stays with prospects until they are ready to engage.
Sales Sequences
A 30-day sequence of emails plus rep tasks, so your Sales team follows up on every lead the same way.
Client Campaigns
Campaigns for your current clients and past prospects, such as a Google reviews campaign that turns happy clients into public proof.
How Much Email Each Tier Includes
Email and nurture campaigns are part of Get Heard, the middle of your funnel. HubSpot is set up for every campaign we run, in every tier.
| What you get | Foundation | Growth | Full engine |
|---|---|---|---|
| Get Seen: awareness (top of funnel) | |||
| LinkedIn & email newsletter | Quarterly | Every other month | Monthly |
| Get Heard: engagement (middle of funnel) | |||
| Marketing emails | |||
| Nurture campaign: 6 months, 1 email per month, written as two 3-email series | Not included | Not included | |
| Sales sequence: 30 days, 5 emails plus rep tasks | Not included | ||
| Client campaigns | Not included | ||
| HubSpot setup for included campaigns, sequences, and funnels | Included | Included | Included |
Need more sequences?
CRM sales sequences and task automation
Sales sequences and task automation built in your CRM, beyond the sequences included in your tier.
New HubSpot workflows and automation
New workflows and automation built in HubSpot, such as lifecycle stage setup.
Part of Revenue Engine Services
Growth adds a sales sequence and a client campaign. Full engine adds nurture campaigns and more client campaigns.
Benefits of Email Marketing KLA Group’s Clients Enjoy
1. Click-worthy subject lines
Subject lines determine whether your messages are read or hit the email delete barrier. We balance intrigue, tone, and your brand to write subject lines that compel people to click through to your content.
2. Engaging content
Powerful emails show prospects you’re a problem solver and trusted advisor. As your list engages with your emails, they visualize how their company will succeed using your services, making them more likely to convert.
3. Data-driven, personalized strategy
Email marketing is fluid. Tactics used by your peers may not resonate with your email list. We identify and continually refine the best strategy based on your target market, metrics, and A/B testing.
4. Easily send campaigns that nurture and convert
Our email marketing consultants are experts at designing targeted email campaigns that move prospects through the Buyer’s Journey. The engaging content we write will establish you as a trustworthy partner who solves business problems.
Email Marketing Is Not Dead
Your prospects aren’t looking for business solutions on Facebook. If they’re on social media during the workday, it’s probably because they’re engaging in their own marketing or looking for distraction.
Their inbox is a different story. Decision makers expect emails from potential partners, vendors, and solution providers. Your competitors are there. When you give up email, you concede valuable territory to rivals and lose out on opportunities.
Talk with an expertKLA Group Is a Full-Service Email Marketing Agency
Our white-glove, expert-led approach is why we have longstanding clients who have worked with us for years. We:
- Work with you to understand your unique challenges and create an email strategy that works with your business the way you operate.
- Create and implement an email marketing strategy to increase your brand awareness, generate interest, and drive conversions.
- Write compelling B2B email marketing campaigns that guide your prospects through the Buyer’s Journey.
- Leverage your articles, videos, webpages, and assets to drive traffic to your site from email and keep prospects engaged.
- Set up HubSpot for every campaign, sequence, and funnel we run, in every tier.
- Follow email marketing best practices and rules to maximize deliverability and keep your messages out of spam.
4 Steps to Revenue Generation for Email Marketers
We talk!
In an introductory call, you share your vision, the types of ongoing email campaigns you want to send, and how they will be used in sales and marketing. No stress, no obligation.
We recommend
We’ll recommend the tier with the email and nurture campaigns that will have the greatest impact with your target market.
Meet your team
Your team meets our team during a kickoff call. This ensures everyone is on the same page about our objectives and how we’re going to achieve your vision.
Implement
Using your differentiators, we write emails that grab the attention of your target audience, keep them engaged, and move prospects through their buyer’s journey.
Here’s What Our Clients Are Saying
The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.
Working with KLA Group as a partner makes our lives easier. Our email marketing doesn’t fluctuate. It’s consistent, and we’re getting more traction with marketing than ever before. We have a good flow, in a good place, and we’re very pleased.
Work KLA Group has been helping with is keeping the team focused on their revenue generation. As a result, our business has grown over 20% year over year.
Email Marketing Resources
Grab Attention and Get Replies With These 5 Email Marketing Tips
Check out these 5 tips and stop wasting time waiting for replies.
Get the 5 tipsEmail Delete Barrier Checklist for Uncertain Times
Confidently write emails that push through the barrier to generate more leads.
Download the guideHow To Write Email Subject Lines That Get Replies
Write better subject lines. Start better conversations.
Watch the webinarFrequently Asked Questions
What email campaigns does KLA Group run?
KLA Group runs four types of email campaigns: marketing emails, nurture campaigns, sales sequences, and client campaigns, such as a Google reviews campaign. Full engine includes more client campaigns.
What is the difference between a nurture campaign and a sales sequence?
A nurture campaign keeps prospects engaged over six months until they are ready to talk. A sales sequence is a 30-day series of emails plus rep tasks that helps your Sales team follow up on a lead the same way every time.
Which tiers include nurture campaigns?
Nurture campaigns are included in Full engine, paired with your sales funnels.
Does KLA Group set up the emails in HubSpot?
Yes. KLA Group sets up HubSpot for every included campaign, sequence, and funnel, in every tier.
How does KLA Group keep emails out of spam?
KLA Group follows email marketing best practices and deliverability rules, writes subject lines that earn the open, and avoids overly salesy copy and sending too often.