Create a Cohesive Digital Content Strategy
Digital content is the first point of contact many prospects have with your company. That first interaction determines whether they return or engage further with your website, articles, social posts, and emails. What you write needs to be impactful and memorable. It should fit in with every other piece of content you create so that your prospects can easily understand your company and services.
Through Revenue Engine Services, your Dedicated Marketing Expert works with you to define a strategy that attracts qualified prospects to your business. We then manage your lead generating activities. Every month, we deliver content in your brand voice, reviewed by a person before it publishes, that showcases your expertise and establishes you as a thought leader. You don’t fall into an inconsistent start-stop-start lead generation pattern. You consistently reach your ideal prospects and move them through their Buyer’s Journey.
The Low ROI of One-Size-Fits-All Content
Generic content-in-a-box services don’t take into account your differentiators, target market, or solutions. Basic articles, forgettable subject lines, and web pages misaligned with your solutions creates dissatisfaction and leaves you wondering: Why am I paying for this, and what is it doing for my company? Unfortunately, if you stick with the one-size-fits-all approach, the answer is nothing. You’ll only gain ROI when you partner with an agency that customizes content for you.
Talk with an expertWhat KLA’s Content & LinkedIn Marketing Will Do for You
1. Customized, Compelling Content for Your Audience
Writers consistently develop pieces designed to attract prospects who are searching for your services. Your custom content will focus on solving your target market’s problems while establishing you as an authority.
2. A Content Strategy Framework With Intention
Your custom content strategy framework pushes your business toward achieving goals. Each piece of content is purposeful, targeting different phases of the Buyer’s Journey. To attract new leads, online materials incorporate SEO and AEO best practices.
3. A Steady Presence on LinkedIn
We manage your LinkedIn company page with regular posts and a LinkedIn and email newsletter. Growth and Full engine add a leadership voice on LinkedIn, so your decision makers hear from a person, not just a logo.
4. Build Brand Awareness and Authority
Authoritative and innovative content gives prospects a reason to want to work with you. Through blogs, landing pages, case studies, newsletters, and Google Business Profile posts, you improve brand awareness and highlight your expertise.
How KLA Group Manages LinkedIn for B2B Companies
KLA Group runs your LinkedIn presence every month, in your brand voice, as part of every Revenue Engine Services tier.
Decision makers use LinkedIn to see who you are and what you know. A steady, useful presence keeps your company and your leaders in front of them between conversations.
Your Company Page
Regular posts on your LinkedIn company page, every month, in every tier.
A Leadership Voice
Growth and Full engine add one leadership profile, so a leader at your company has a regular voice on LinkedIn. Full engine includes more leadership posts.
A LinkedIn and Email Newsletter
A newsletter on LinkedIn and email: quarterly on Foundation, every other month on Growth, and monthly on Full engine.
Reviewed by a Person
Every post is written in your brand voice and reviewed by a person before it publishes.
How Much Content Each Tier Includes
Blogs and landing pages built to be found, regular LinkedIn posts, and case studies come with every tier. Growth and Full engine include more.
| What you get | Foundation | Growth | Full engine |
|---|---|---|---|
| Your Team & Strategy (included in every tier) | |||
| Content in your brand voice, reviewed by a person before it publishes | Included | Included | Included |
| Get Seen: awareness (top of funnel) | |||
| Blogs / landing pages | |||
| LinkedIn accounts managed | Company page | Company page + 1 leadership profile | Company page + 1 leadership profile |
| LinkedIn posts | |||
| LinkedIn & email newsletter | Quarterly | Every other month | Monthly |
| Google Business Profile posts | |||
| Get Heard: engagement (middle of funnel) | |||
| Case studies | |||
Part of Revenue Engine Services
Content and LinkedIn are part of Get Seen, the top of your funnel. Growth adds a leadership voice on LinkedIn; Full engine adds more leadership posts and case studies.
Custom Content Development Is a Process
Understanding your prospects’ problems shapes your content strategy. That’s why we continually evaluate what your prospects are looking for online, what words they are using to find you, what answers they are looking for, and the type of content they want to see. Knowing the answers to these questions and more are what will allow you to connect with people searching for you.
The KLA Way
Our compelling content will help you get in front of people who are searching for you right now and keep them engaged. We work with you to define your target audience, conduct SEO keyword and AEO question research, and create a custom content strategy and editorial calendar. Some types of content we create are:
- SEO and AEO-focused blogs and landing pages
- AEO Q&A or city pages
- LinkedIn company and leadership posts
- LinkedIn and email newsletters
- Case studies
- Content assets for your high value offer, such as ebooks and guides
- Email campaigns, nurture campaigns, and sales sequences
- Sales enablement content, such as objection guides and battle cards
How to Get Started With KLA’s Content & LinkedIn Marketing
We talk!
You share your vision, what you want to create, and how it will be used in your sales and marketing strategy. No stress, no obligation.
We recommend.
We’ll recommend the tier that gives you the right mix of content for your target market and gets you ahead of your competitors.
Meet your team.
Your team meets our team in a kickoff call. This ensures everyone is on the same page about our objectives and how we’re going to achieve your vision.
We implement.
Using your differentiators, we create content that forms a connection with your target audience, keeps them engaged, and moves prospects through their buyer’s journey.
Here’s What Our Clients Are Saying
KLA Group developed an outstanding website for us. Their team was exceptionally patient and attentive, even when I struggled to articulate my vision. They exceeded our expectations, using their expertise to create a website that perfectly targets our market. The regular follow-up calls ensured everything was on track and aligned with our goals. Compared to others, KLA Group truly stands out with their dedication and superior service. I highly recommend them to anyone looking for top-notch website development.
The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.
What do I like about KLA Group’s content development services? I love that I don’t have to do it. KLA knows our branding and voice. They articulate the key problems our clients and prospects are dealing with. I don’t have to worry about writing it or when it gets posted or sent.
One of the best blog articles I’ve ever seen produced on our behalf.
Content Development Resources
Your Content Development Goal Is Leads, Not Likes
Don’t waste your content development resources.
Shift your content goal12 Steps To Create Marketing Messages
Use this worksheet to develop clear and powerful content.
Get the guide nowFrequently Asked Questions
What content does KLA Group create for B2B companies?
KLA Group creates blogs, landing pages, AEO Q&A or city pages, case studies, LinkedIn posts, newsletters, and sales enablement content. Every piece is written in your brand voice and reviewed by a person before it publishes.
Does KLA Group manage LinkedIn for my company?
Yes. Every tier includes your LinkedIn company page with regular posts. Growth and Full engine add a leadership profile, so a person at your company has a voice on LinkedIn.
Is content written by AI or by people?
KLA Group uses software to do the work and people to make it worth reading. Every piece of content is reviewed by a person before it publishes.
How is content optimized for AI search?
KLA Group plans content around the keywords and questions your buyers ask, then structures pages with clear headers, direct answers, and FAQs that AI tools can extract and cite.
Can KLA Group post on LinkedIn for our CEO?
Yes. Growth and Full engine include one leadership profile managed by KLA Group, so a leader at your company has a regular voice on LinkedIn. Foundation includes your company page.
How much content is included in each tier?
Every tier includes blogs and landing pages, LinkedIn posts, case studies, and a LinkedIn and email newsletter. Growth and Full engine include more of each, and the newsletter goes from quarterly to every other month, then monthly.