KLA Group
IT Sales and Marketing Agency
Rejection is everywhere in sales. Cold calling. Email prospecting. Proposal presentations. Closing. Follow up. It’s so common that it’s become part of the job description for a salesperson: “able to deal with
One of our clients reached 88% of their target contacts doing this one thing to boost responses. Watch this video to find out how to increase responses to your lead generation. Something
It’s much easier for a lower-level manager to approve a $2,500 sale than it is to get approval to spend $20,000. In Q4, targeting several smaller sales is likely your best strategy.
Kids know they need to do their Halloween trick-or-treating at the houses with the good candy. There’s no time to waste in neighborhoods they don’t know. With 8 weeks left in the
My youngest son is looking for a job. He has a list of all the places he wants to apply and he’s making his way steadily down the list, submitting applications, then
How do you know if people are really interested in what you’re sending to their inbox? It’s all about looking at the right metrics. Metrics are about much more than just about
When new business development focuses only on prospects who will close within the next 90 days, while ignoring everyone else, lots of real opportunities are lost in the shuffle. Instead, use a
It’s the fourth quarter. Your sales numbers aren’t where you’d like them to be. The calendar is changing. The minutes are ticking down. Tick-tock. You may be feeling discouraged, annoyed, even angry.
Think sending a carefully crafted second nurturing email is a waste of time? Feel like you should be churning out new content every week? Then watch this video. You’d be surprised at
Q4 is here! The pressure to meet quota is on! Want to finish the year strong? Focus on what you can close. Look at all of the proposals that are lingering in
Every salesperson knows that client testimonials are like gold in the sales process. The right testimonial can avoid the need for lengthy reference sharing. It can keep you in a highly competitive
Sometimes your sales prospecting is like fighting traffic over a holiday weekend. When that happens, your strategy needs a bit of a creative twist. These tips and tricks will help you create
Sometimes it’s not apparent if you’re selling to the right person and you’ll waste time. Here’s a quick trick: If your contact is engaged with your strategic recommendations and asks tough questions,
When business owners embark on a lead generation strategy, their expectations are all wrong. It doesn’t matter if they’re hiring a sales rep, focused on appointment setting, running social ads, holding events
Your top goal for prospecting is NOT what you think it is. So, what is it? And how do you make sure you’re calling the right people? And what the heck is
Have three questions ready to ask. Make your questions about the trigger event you suspect prospects are grappling with, then pick up the phone. By asking business issue questions, you’ll understand your
Emails don’t sell. People do. Yes, I know I’m going to take a lot of flak for that, especially from the digital marketers. But the reality is if you are in a
What sales rep doesn’t want to open more doors, get more appointments and close more sales? You need to know what to talk about in your emails and phone calls – and
We love your ideas and we want to hear from you. Have a favorite sales or marketing tip you’d like to share? Email us and look for it here! Something More to
Business owners don’t understand the fundamental law of how new business development actually happens. If you’re stuck in a mentality of looking only for opportunities that will close in the next 90
Sure, you have a lot of great solutions your customers need to know about. Funny thing is, customers tend to ignore your emails (even more than prospects!). How do you make sure
Your subject line is your first line of defense in your email campaigns. Mess that up, and you may as well have not sent an email at all. These 3 subject line
Every successful salesperson knows that you’re supposed to sell to the decision maker. It’s one of the primary qualification questions in requirements gathering right out of the gate: who will be making
When you’re prospecting, it’s tempting to give away your best information right up front, but that’s like giving away all your candy for free. What’s left for prospects to want? Don’t give
