KLA Group
IT Sales and Marketing Agency
SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious. As you dip your toes into the water, you’re looking for answers about what SEO can,
When I first wrote this article in 2011, there were 5 cold email strategies I recommended. All still apply, but there are nuances that have evolved. When you incorporate them into your prospecting
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales
Anytime the economy dips, you probably wish you had a magic wand you could wave and immediately have a recession-proof business. Or maybe you prefer the twitchy nose of Samantha from Bewitched.
Buyer’s remorse is not a sensation you want to experience when the marketing company providing custom website design services unveils your new site. You also don’t want it one month or one
You’ve probably heard the sales prospecting saying that it takes 10 no’s to get one yes, but I think that number is outdated. In today’s market, it can take 40 voicemails to
Almost every custom website design meeting starts with the same question. Business owners want to know which is better, a single or multipage website design. The answer is complicated and about more than aesthetics.
We need to have a frank discussion if you’ve ever said, or thought, something along these lines: “We don’t need SEO. Nobody searches for what we do. They find us from speaking,
Sales prospecting and lead generation get a bad rap, especially in companies with small sales teams and where the principal still has a role in sales. I can’t tell you how many
Successful lead generation strategies are “scientifically dynamic.” You’re willing to mix it up, but you’re not just throwing spaghetti at the wall to see what sticks. Instead, you’ll target leads using this 7-step
Website development projects can be the real-life version of Chutes and Ladders. Make all the right choices, you climb up, up, up. Prospects find you in online searches. Your web copy converts
What you write in your lead generation and marketing content directly impacts the actions your prospects will take. When your content is detached, dull, and dry, prospects ignore it. To engage, get more leads,
“Please, can I have some more?” No, that’s not Oliver Twist talking. You haven’t completed your sales prospecting strategies and now your pipeline is starving. I know, I know. You had every intention of
When does the customer experience begin? Once the product is delivered or service rendered? This is when most businesses begin to consider their customers’ experience. However, more successful companies understand that they
Admit it. You’ve Googled yourself. Googling your own name for personal reasons is (typically) innocuous. But as any SEO consultant will tell you, the results you see when you Google your business’ search terms
Every business shares a goal: build a lead generation machine that consistently delivers. Yet, many small and mid-sized business owners suffer from weak pipelines and are regularly frustrated because they don’t know how to
Every quarter presents challenges for sales reps and managers, but many sales professionals reserve their Grinch-like feelings for Q4 sales goals. The roadblocks people cite are endless: distracting holiday parties, no time
It’s not uncommon for successful sales professionals to be offered promotions into sales management jobs. This is especially common when your company is building its revenue generation system and the business owner
Sales isn’t typically a business owner’s top skill. But your passion and vision for the business has carried you to the successful company you have today. Now it’s time to grow and,
When you hire salespeople, you expect they’ll hold themselves accountable. Sales accountability won’t be your job. Yet, nonperformance is the most common complaint about salespeople and a huge source of stress for
The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media
Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband
